Jessica Goodfellow
May 14, 2019

BMF takes over Naked brand

Naked's operations have wound down over the last few years, with the company shutting its UK and US offices in 2017.

BMF takes over Naked brand

Enero has merged troubled communications agency Naked with Australian creative agency BMF.

The holding group said the move will “strengthen BMF’s strategic and creative services offering to clients”. Naked’s team and clients will be added to the BMF business.

Naked has offices in Melbourne, Sydney and Tokyo. The agency shuttered its UK office after 17 years in operation in 2017, and in the same year closed its New York office after 10 years.

Enero Group chief executive Matthew Melhuish said the business saw a “great opportunity to bring together the skills within Naked and BMF” as it looks to “reimagine the future for Enero”.

“By adding Naked’s strength in media-neutral strategy and innovative creativity to a BMF team who are already performing brilliantly, we are creating a stronger business that has even more potential. Both agencies have great clients and produce great work; I’m excited to see what they will produce now they are working together,” Melhuish added.

BMF managing director Stephen McArdle added: “BMF and Naked have always shared a belief in the power of creativity to deliver outstanding results for our clients and a reputation for world class strategic thinking.

"Naked was born of a focus on unconventional thinking that has been the hallmark of the Naked brand since conception. BMF’s focus is on delivering enduring ideas for brands and maintaining an obsession with effectiveness.”

Tags

Related Articles

Just Published

1 day ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

1 day ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

1 day ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

1 day ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.