David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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Why awards shows need to rethink their juries
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Aug 13, 2019

Why awards shows need to rethink their juries

An agency employee and Cannes judge makes the case for fewer agency people and more venture capitalists and engineers on creative judging panels.

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Japan's first IMAX film serves as inventive promotion for a cinema
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Aug 9, 2019

Japan's first IMAX film serves as inventive ...

An ambitious production using the full scale of IMAX technology acts as a promotional vehicle and direct draw for a new Tokyo cinema complex.

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'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects
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Jul 29, 2019

'Tokyo resonates with the whole world': An ...

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

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Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home
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Jul 1, 2019

Japan's top 100 brands: Meiji, Suntory, Kao gain ...

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

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Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic
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Jul 1, 2019

Japan's top local brands: Legacy and innovation ...

The automotive giant’s ‘mobility’ proposition seems to have been well received.

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Multinationals struggle to localise in Japan
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Jul 1, 2019

Multinationals struggle to localise in Japan

The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.

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