David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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Dentsu and Amobee team up to tap Japan's 'silent majority'
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3 hours ago

Dentsu and Amobee team up to tap Japan's 'silent ...

The companies will work together to provide deeper insight into consumer behaviour online.

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In Japan, Twitch looks beyond the world of gaming
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1 day ago

In Japan, Twitch looks beyond the world of gaming

The streaming platform's head of advertising sales discusses the potential for "real-life" content and bringing mainstream brands on board without alienating core users.

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Airbnb and Toei join hands to promote old Tokyo
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Jan 18, 2019

Airbnb and Toei join hands to promote old Tokyo

The Tokyo government is working with the US company to highlight the faded charm that still exists in the world's biggest city.

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Pantene uses a big-hair baby to celebrate individualism
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Jan 16, 2019

Pantene uses a big-hair baby to celebrate individualism

The shampoo brand has jumped on the popularity—and surprising controversy—of Japanese Instagram star Baby Chanco.

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Creative duo replaces Eugene Cheong at Ogilvy
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Jan 15, 2019

Creative duo replaces Eugene Cheong at Ogilvy

The move reflects diminished need for Asia-Pacific regional leadership.

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Digital to account for nearly half of APAC adspend in 2019: Dentsu Aegis forecast
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Jan 11, 2019

Digital to account for nearly half of APAC adspend ...

Overall spending in the region is set to grow 4.5%. Singapore and Malaysia become predominantly digital for the first time.

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