David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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RTL AdConnect aims to counter duopoly amid Asia expansion
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2 days ago

RTL AdConnect aims to counter duopoly amid Asia ...

The European media company hopes to help emerging Asian brands make sense of western markets.

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Missed Advertising Week Asia in Tokyo? We've got you covered.
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4 days ago

Missed Advertising Week Asia in Tokyo? We've got ...

The "role" of a soft drink, the perils of "kissing ass" in creative and the portrayal of Japanese as the "bored-looking people at a party" were among the more interesting takeaways.

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Time to seek 'Zen-like harmony' in a disrupted industry: WFA president
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May 18, 2018

Time to seek 'Zen-like harmony' in a disrupted ...

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

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Dentsu and Hakuhodo leaders share a stage
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May 15, 2018

Dentsu and Hakuhodo leaders share a stage

ADVERTISING WEEK: An apparently historic joint appearance skirts some key issues but provides a glimpse into what drives the leaders of two of Japan's most influential companies.

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MullenLowe installs new creative structure in Japan
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May 11, 2018

MullenLowe installs new creative structure in Japan

The 'creative kernel' model moves away from the traditional account-team structure.

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Tone-deaf communications worsen Japanese government scandals
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May 9, 2018

Tone-deaf communications worsen Japanese government ...

An apparent failure to understand crisis management threatens the future of the Abe administration.

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