David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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Japanese consumers shun brands in ‘low-quality’ environments
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Oct 30, 2019

Japanese consumers shun brands in ‘low-quality’ ...

A study suggests Japan is particularly sensitive to context when it comes to online advertising.

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A Japanese creative in London's design scene
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Oct 22, 2019

A Japanese creative in London's design scene

In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.

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Will a new CEO change McCann's fortunes in Japan?
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Oct 2, 2019

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Amazon gears up for advertising services push in Asia
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Sep 30, 2019

Amazon gears up for advertising services push in Asia

The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.

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Will Apple ever be able to outdo South Korea’s biggest brands?
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Sep 9, 2019

Will Apple ever be able to outdo South Korea’s ...

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

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Tech and auto giants a source of unshakeable pride for South Koreans
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Sep 9, 2019

Tech and auto giants a source of unshakeable pride ...

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.

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