David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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What “going tapeless” means for Japanese advertising
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Mitsubishi Estate positions rugby as a cerebral sport
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2 days ago

Mitsubishi Estate positions rugby as a cerebral sport

The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.

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Naomi Osaka to endorse Nissan for next three years
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Sep 13, 2018

Naomi Osaka to endorse Nissan for next three years

The alignment could help the Japanese brand connect with a younger audience globally.

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Airbnb aims to go mainstream in Japan
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Sep 12, 2018

Airbnb aims to go mainstream in Japan

The brand's first large-scale campaign since the government's 'normalisation' of home-sharing highlights the versatility of holiday listings.

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Audi asks people to reflect on the meaning of freedom
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Sep 11, 2018

Audi asks people to reflect on the meaning of freedom

A new campaign for Japan is nice and all, but we can't help but long for the days when Audi really challenged conventions.

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Zozo and the new world of apparel marketing
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Sep 11, 2018

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

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