David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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A Japanese detergent maker’s first steps towards personalisation
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3 days ago

A Japanese detergent maker’s first steps towards ...

CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.

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Q&A: Lessons Shopify is learning in Japan
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Nov 14, 2018

Q&A: Lessons Shopify is learning in Japan

The commerce platform's country manager explains why Japan is its first non-English market, how it's localising its offering and marketing, and what it's learning from Japanese users.

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Dentsu ties up with animation studios for branded content
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Nov 13, 2018

Dentsu ties up with animation studios for branded ...

The company sees growing demand for anime over advertising in Japan and abroad.

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Seeking pastures new? All you need to know about moving client-side
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Nov 13, 2018

Seeking pastures new? All you need to know about ...

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

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Publicis One's new Japan strategy head vows to
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Nov 6, 2018

Publicis One's new Japan strategy head vows to ...

Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.

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ADK forms partnerships to get closer to emerging technologies
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Nov 1, 2018

ADK forms partnerships to get closer to emerging ...

The Schema project is an effort to bridge advertising creativity and cutting-edge innovation.

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