David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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New DAZN CMO aims to reach beyond your typical sports fan
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4 days ago

New DAZN CMO aims to reach beyond your typical ...

Yoichiro Basso wants to use the energy of upcoming sporting events to draw in a broader audience, even in the absence of screening rights.

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An appetite for less: What we've learned from Cannes 2019 so far
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Jun 19, 2019

An appetite for less: What we've learned from ...

This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.

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At TikTok, Akira Suzuki wants to usher in a new era for marketing
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Jun 18, 2019

At TikTok, Akira Suzuki wants to usher in a new era ...

The former Dentsu creative director sees the video sharing app as an example of a platform that doesn’t just understand its audience, but “sympathises” with them.

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Marie Kondo meets adland: Can minimalism and consumerism coexist?
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Jun 17, 2019

Marie Kondo meets adland: Can minimalism and ...

The 'less stuff' guru spoke with us in advance of her appearance at Cannes Lions today.

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Competition narrows between ride-sharing brands
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Jun 11, 2019

Competition narrows between ride-sharing brands

With Uber largely out of the picture, attention falls on two Southeast Asian success stories.

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Asia-Pacific consumers see Zara as a luxury brand
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Jun 11, 2019

Asia-Pacific consumers see Zara as a luxury brand

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

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