David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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New IAS tool aims to link verification and performance
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1 day ago

New IAS tool aims to link verification and performance

The company further develops the ad verification ecosystem with an effort to show the ROI of views.

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How much negative press can the Olympics brand take?
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4 days ago

How much negative press can the Olympics brand take?

The head of the Japanese Olympic Committee has resigned following corruption allegations. Will the Olympics, as a brand, suffer? Don't bet on it.

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Celebrities, brands and drugs: not a clear-cut story
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Mar 20, 2019

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

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Major brands cut ties with Japanese entertainer Pierre Taki after minor drug bust
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Mar 15, 2019

Major brands cut ties with Japanese entertainer ...

Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.

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David Mayo to lead biz dev at Jakarta-based GetCraft
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Mar 15, 2019

David Mayo to lead biz dev at Jakarta-based GetCraft

The ad agency veteran sees potential for creative vendor platforms to redefine the marketing industry's workflow process.

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A Russian airline's unusual perspective on earth, and branding
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Mar 14, 2019

A Russian airline's unusual perspective on earth, ...

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

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