David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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How a Japanese diplomat found a niche in London’s PR scene
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Dec 3, 2019

How a Japanese diplomat found a niche in London’s ...

The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.

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Japanese consumers shun brands in ‘low-quality’ environments
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Oct 30, 2019

Japanese consumers shun brands in ‘low-quality’ ...

A study suggests Japan is particularly sensitive to context when it comes to online advertising.

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A Japanese creative in London's design scene
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Oct 22, 2019

A Japanese creative in London's design scene

In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.

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Will a new CEO change McCann's fortunes in Japan?
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Oct 2, 2019

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Amazon gears up for advertising services push in Asia
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Sep 30, 2019

Amazon gears up for advertising services push in Asia

The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.

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Will Apple ever be able to outdo South Korea’s biggest brands?
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Sep 9, 2019

Will Apple ever be able to outdo South Korea’s ...

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

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