Much has been made globally of Amazon’s growing advertising services, which by some estimates could soon be a US$30 billion business. The company’s other’ revenue, which includes advertising, amounted to around $10 billion last year. Typically framed in the media as a company to be feared, Amazon’s advance into this space has caused consternation everywhere from other tech giants to brands to advertising agencies.
In its Q1 earnings call in April, chief financial officer...
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