David Blecken
Feb 12, 2020

Matchmaking and education service aims to raise quality of PR freelancers in Japan

The undertaking, spearheaded by former Blue Current MD Tetsuya Honda, is designed to teach best practices and farm talent out to clients looking for flexibility they can’t find in agencies.

Tetsuya Honda

Two Japanese PR outfits are launching an initiative that aims to provide a more robust selection of skilled PR freelancers to the industry by providing best-practice guidance and learning opportunities.

The new service, called Scale Powered by PR, is a joint undertaking between Honda Office, a company launched by former Blue Current MD Tetsuya Honda last year, and Vector, a large Tokyo-based agency. According to Honda, it is inspired by a rise in the...

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