mullenlowe
MullenLowe looks increasingly fractured in APAC
AGENCY REPORT CARD: From big plans for a unified attack a few years ago, the IPG network is now a looser collection of majority-owned shops and affiliates. But is that necessarily a bad thing?
Agency Report Card 2020: MullenLowe
With two shops sold over to local management and the elimination of its APAC CEO role, MullenLowe, despite strength in lots of areas, has turned its back on building a joined-up APAC operation.
MullenLowe launches sustainability practice in Asia
Sarah Cragg, who was previously at Ben & Jerry’s as head of impact and activism, will helm the new practice.
MullenLowe Philippines rebrands following buyout by local shareholders
The agency rebrands as MullenLowe Treyna as longtime shareholders the Trillana and Siguion-Reyna families significantly increase their stakes.
Avon Philippines ditches professional lingerie models for ‘real women’
A digital spot by MullenLowe MARC resonates with Filipinas.
MullenLowe sells majority stake in Indonesia to management
The IPG network will retain a 20% stake in what will be called MullenLowe Lintas Indonesia.
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