2 days ago

RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text

Category will encourage ad industry to write image descriptions for the visually impaired.

Jun 3, 2024

Agency Report Card 2023: MullenLowe

While the agency appears to be looking to position Asia as its global creative hub and key driver of innovation and growth, its structure still remains fragmented and lacks the cohesion to make it the united powerhouse that it could be.

Mar 17, 2024

MullenLowe and RNIB use copy-led OOH to stress importance of alt text

Alternative text helps people with sight loss gain a mental impression of a visual.

Feb 15, 2024

Mass shooting victims call Congress members to demand gun safety legislation

The Shotline uses AI and audio provided by victims’ families to generate computerised versions of the voices of victims killed by gun violence.

Sep 11, 2023

The upward talent drain: Pressure on juniors as ‘gurus’ depart

Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.

Aug 29, 2023

Prism+ TV ads bring viewers too close for comfort

The Singaporean consumer electronics brand pushes boundaries in its latest campaign by MullenLowe, to show how closely its television screens bring viewers to the action.