AGENCY REPORT CARD: From big plans for a unified attack a few years ago, the IPG network is now a looser collection of majority-owned shops and affiliates. But is that necessarily a bad thing?
With two shops sold over to local management and the elimination of its APAC CEO role, MullenLowe, despite strength in lots of areas, has turned its back on building a joined-up APAC operation.
Sarah Cragg, who was previously at Ben & Jerry’s as head of impact and activism, will helm the new practice.
The agency rebrands as MullenLowe Treyna as longtime shareholders the Trillana and Siguion-Reyna families significantly increase their stakes.
A digital spot by MullenLowe MARC resonates with Filipinas.
The IPG network will retain a 20% stake in what will be called MullenLowe Lintas Indonesia.
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