Feb 10, 2021

MullenLowe looks increasingly fractured in APAC

AGENCY REPORT CARD: From big plans for a unified attack a few years ago, the IPG network is now a looser collection of majority-owned shops and affiliates. But is that necessarily a bad thing?

Feb 9, 2021

Agency Report Card 2020: MullenLowe

With two shops sold over to local management and the elimination of its APAC CEO role, MullenLowe, despite strength in lots of areas, has turned its back on building a joined-up APAC operation.

Nov 11, 2020

MullenLowe launches sustainability practice in Asia

Sarah Cragg, who was previously at Ben & Jerry’s as head of impact and activism, will helm the new practice.

Oct 13, 2020

MullenLowe Philippines rebrands following buyout by local shareholders

The agency rebrands as MullenLowe Treyna as longtime shareholders the Trillana and Siguion-Reyna families significantly increase their stakes.

Jul 23, 2020

Avon Philippines ditches professional lingerie models for ‘real women’

A digital spot by MullenLowe MARC resonates with Filipinas.

Jun 23, 2020

MullenLowe sells majority stake in Indonesia to management

The IPG network will retain a 20% stake in what will be called MullenLowe Lintas Indonesia.