mullenlowe

May 5, 2022

St John campaign uses siren song to good effect

A simple, new campaign from 303 MullenLowe aims to reduce the number of non-essential calls that emergency ambulance services receive.

Mar 22, 2022

Unilever's oral care brands sink teeth into dental challenges in SEA

The FMCG giant aims to address the chronic shortage of dental specialists in Southeast Asia with a campaign promoting free teledentistry consultations.

Feb 28, 2022

Agency Report Card 2021: MullenLowe

The IPG network has been criticised in the past for its fragmented approach in the region, but it appears to be taking steps to mend this with the hiring of a regional CSO and the joining of heads on select briefs.

Oct 29, 2021

With 'Hidden riches' campaign, Citibank aims to align with changing money habits among Singapore's wealthy

A new wealth-management campaign by MullenLowe highlights how the city-state's residents are looking to manage their wealth differently from previous generations.

Aug 12, 2021

Laurence Green to exit MullenLowe

Executive partner sold former agency 101 to MullenLowe four years ago.

Feb 10, 2021

MullenLowe looks increasingly fractured in APAC

AGENCY REPORT CARD: From big plans for a unified attack a few years ago, the IPG network is now a looser collection of majority-owned shops and affiliates. But is that necessarily a bad thing?