Ben Bold
May 21, 2023

Should ​​Cannes juries put ‘bullshit' brand purpose out to pasture?

With all but four of last year's Grand Prix winners being purpose-themed, a debate arose around the loss of authenticity in 'made for award' campaigns.

Clockwise top left: a megaphone (Getty Images/Bitter), Nicky Bullard, Ete Davies, Mark Elwood, Richard Brim and Debbie Ellison

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