ZAK's annual savage satire asks: is your work targeting consumers or case studies?
Awards updates this year include a return to in-person judging, the newly evolved Creative Commerce Spikes and a refreshed Media Spikes category.
Brands continue to be recognised by big award shows for purposeful work, but these eye-catching ideas often end up having no impact on real people.
Publicis' Natalie Lam is also named to the advisory board.
The WPP shop was crowned Agency Network of the Year, with Ogilvy Mumbai named Agency of the Year for its work on the Grand Effie-winning 'Not Just a Cadbury Ad' 2.0.
Susie Walker is tasked with amplifying DDB’s creative culture, talent pipeline and helping the network improve its awards haul.
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