cannes

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Why PMI is doubling down on wooing Cannes
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1 day ago

Why PMI is doubling down on wooing Cannes

From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.

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On the ground in Cannes: Editors' diary
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1 day ago

On the ground in Cannes: Editors' diary

Campaign Asia-Pacific editors will be running up and down the Croisette all week, bringing you their unique perspectives from inside the Palais and out, from the beach house sessions to the industry one-on-one interviews. If you couldn't make it this year, live it vicariously.

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Chinese presence infuses Cannes with Eastern promise
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2 days ago

Chinese presence infuses Cannes with Eastern promise

The new-look Cannes Lions has curated a special week-long programme and translated content into Mandarin to cater to a host of Chinese companies, including TikTok and Tencent, as the festival continues to broaden its scope.

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Supermarket chain to stock more empty boxes of made-up cereal brand
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Jun 13, 2019

Supermarket chain to stock more empty boxes of made-up cereal brand

IGA will stock 'Hungry Puffs', the smart donation mechanism that's now a favourite to win accolades for The Brand Agency Perth at Cannes Lions next week, in 200 stores.

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2019 Cannes contenders: APAC agency leaders pick the top work
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Jun 13, 2019

2019 Cannes contenders: APAC agency leaders pick the top work

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

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