From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.
Campaign Asia-Pacific editors will be running up and down the Croisette all week, bringing you their unique perspectives from inside the Palais and out, from the beach house sessions to the industry one-on-one interviews. If you couldn't make it this year, live it vicariously.
The new-look Cannes Lions has curated a special week-long programme and translated content into Mandarin to cater to a host of Chinese companies, including TikTok and Tencent, as the festival continues to broaden its scope.
IGA will stock 'Hungry Puffs', the smart donation mechanism that's now a favourite to win accolades for The Brand Agency Perth at Cannes Lions next week, in 200 stores.
We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.
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