award bait

Nov 15, 2021

Watch: What if normal people acted like agencies trying to win awards?

A satire by creative agency Zulu Alpha Kilo shows how real people react to the idea of setting up fake situations in order to film them and win awards.

May 20, 2021

Play with 'scam' and you might get burned

OPINION: A brief tale about the risks and rewards of creating ads not to satisfy a brief, but to win awards.

Mar 11, 2020

Thai boxing fans shocked by a husband-wife bout

Dentsu Thailand hijacked a real boxing event to make a statement about domestic violence.

Mar 10, 2020

Sure, women should wear panties that call the police in case of rape

A German lingerie brand claims its high-tech panties can "protect women against rape". (No, they can't.) In other news, it's award-bait season again.

May 30, 2019

Lumpy soap reminds Indian women to check their breasts

Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.

May 23, 2019

Case-study videos and the veneer of amazing achievement

DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?