A satire by creative agency Zulu Alpha Kilo shows how real people react to the idea of setting up fake situations in order to film them and win awards.
OPINION: A brief tale about the risks and rewards of creating ads not to satisfy a brief, but to win awards.
Dentsu Thailand hijacked a real boxing event to make a statement about domestic violence.
A German lingerie brand claims its high-tech panties can "protect women against rape". (No, they can't.) In other news, it's award-bait season again.
Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.
DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?
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