Ad Nut
Nov 3, 2022

Adland, take Zulu Alpha Kilo’s new film with a pinch, or a handful of salt

ZAK's annual savage satire asks: is your work targeting consumers or case studies?

Ad Nut’s long-time favourite Zulu Alpha Kilo (ZAK) of Toronto has perfected the art of mocking agencies going to great lengths to win awards. Yet another savage spot asks: is your work targeting consumers or case studies?

At a dinner party, the guests are enthralled by a brain surgeon boasting his heroic surgical tales till Greg, the copy editor reveals he is in advertising—and has won awards for inventing left-handed mango chutney. The table falls in awkward silence. Greg gets blank stares. Another guest jumps in saying that she too is in advertising, someone asks about her work.

“I wrote the beer ad where the horse farts,” she comments nonchalantly. The table excitedly roars her creative.

Awards aren’t as coveted in other industries as adland and Ad Nut thinks ZAK’s cheeky film hits the spot because it’s embedded in reality and subtly pushes back against the industry’s sacred cows.

The film debuted yesterday at an Agency of the Year competition in Toronto, hosted by Strategy magazine. ZAK has made several other amusing films for this show in the past:


Agency: Zulu Alpha Kilo
Chief Creative Officer & Creative Director: Zak Mroueh
ACD/Writer: Jonah Flynn
ACD/Art Director: Michael Siegers
Account Team: Shauna McKenna
Producer: Colleen Allen
Production Assistant: Amy Groll
Production House: Zulubot
Director: Zak Mroueh
Post Production Company: Zulubot
Executive Producer: Adam Palmer
Director of Photography: Adam Griffiths
Second Camera: Adam Griffiths
Editor: Max Lawlor
Casting: Jigsaw Casting- Shasta Lutz
Online: Max Lawlor
Colour: Zulubot
Colourist: Can Yuksel
Audio Engineer: Stephen Stepanic

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

Related Articles

Just Published

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

1 day ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

1 day ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.