Warning: The video above may be NSFW, depending on where you work. Anyway, it's full of words many people consider impolite.
A group of young recruits gets a rude awakening about the ad business in this video produced by Toronto agency Zulu Alpha Kilo. As the agency's foul-mouthed creative leaders berate a group of increasingly wide-eyed fresh grads (reducing one to tears), people working in real-life agencies may feel the video hits a bit too close to home.
Ad Nut enjoyed the scene where the initiates are asked to kiss a golden pencil, and noted with mirth that all the agency employees are complying with a none-more-black dress code.
We're seeing this video because an annual awards show in Canada asks agencies that get shortlisted to create promotional videos to show at its awards event. Apparently the videos have become something of an unofficial competition in and of themselves. That said, the video is really a recruitment video, because Zulu Alpha Kilo is looking to fill 14 positions and promoting what it calls a '$40k A Year Employeeship'.
For a more serious look what the industry is like for young people starting out:
Then and now: My first job in advertising
Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.
In 2015 for the same awards show, Zulu Alpha Kilo made this excellent video in which an executive asks the owners of small businesses to work "on spec":
In 2013, the agency poked fun at the way creative briefs are treated (see 'What if ad concepts could talk smack?').
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