Surekha Ragavan
Aug 27, 2019

Sri Lanka: aspirational, creative — and entirely different from India

The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.

Sri Lanka is sometimes pigeonholed into its cultural and tourism offerings cricket, tea highlands and beautiful beaches. But the trope that annoys the advertising and marketing industry most is that Sri Lanka is often perceived as an “extension of India”.

“If you compare us with our South Asian cousins, we’re a small market in size. We’re a population of 21 million, and sometimes market sizes are only a few hundred thousand,” says Alyna Omar, CEO...

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