SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.
To kickstart growth at WPP’s large creative shop, CEO Annette Male has recast its presence into a series of centres of excellence in APAC and chosen to be selective about the business it hares after. Is it enough to ignite growth at the lumbering giant?
Knock knock. (Who's there?) A cricket legend. (A cricket legend who?) A cricket legend who would now like to deliver a truly wooden endorsement
VVS Laxman has found 'the next great player'.
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We picked 10 that seem certain to make an impact.
Get your mind out of the gutter, a funny campaign by Wunderman Thompson urges.
The new unit, DxI, will be led by former Wunderman Thompson chief data officer Yannis Kotziagkiaouridis.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins