With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
The Unilever brand takes a stand against the athlete's Olympics ban in work by Wunderman Thompson Singapore.
Agencies show solidarity with AAPI employees as anti-Asian hate crimes rise in The US.
The appointment as the brand’s global campaign creative agency of record concludes a multinational, multi-agency pitch.
SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.
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