The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024.
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.
Campaign's question of the week elicits some good answers and a poem.
Following Wunderman Thompson's announcement of its merger with VMLY&R to form newly-established VML, ex-TBWA CSO Robin Nayak, reflects on the changing world order for ad agencies, and why rebranding isn't always better for business.
Mark Read: We haven’t been slow to simplify WPP, we’re dealing with Sorrell’s ‘30 years of inactivity’
WPP's CEO talks to Campaign after Q3 revenue decline.
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