Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.
AUSTRALIA - Through Havas Worldwide, eBay Australia this weekend launches a campaign that aims to help the online retailer 'own' a time when most retailers have already closed their doors: Sunday evening.
In order to build brand awareness of the newly launched eBay kijiji classified site in Asia, Leo Burnett Hong Kong has rolled out a TV campaign featuring Thai humour, to tap into the multicultural diversity of Asia and show that any trade is possible on the site.
SYNDEY - eBay's Classifieds Group, which operates sites under the Gumtree and Kijiji brands, has selected GolinHarris to lead its public relations efforts in major Asian markets.
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