leo burnett

Apr 21, 2022

Leo Burnett and Performics Ukraine urge to "Call war war"

The agencies ask the world to use the right language when referring to the war in Ukraine.

Mar 18, 2022

Campaign Creation Stories: Metaverse malfunctions make a great credit-card ad

Krungsi First Choice and Leo Burnett Thailand used a 'meta' idea—an ad that shows the brand attempting to shoot an ad in the metaverse—to build affinity among a new audience. Hear the inside story of how the ad came about.

Feb 28, 2022

Agency Report Card 2021: Publicis Creative

The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?

Feb 4, 2022

Let's shoot our ad in the metaverse (What could go wrong?)

AD NUT'S PICK OF THE WEEK: An ad shoot taking place in the metaverse falls victim to issues that will be familiar to many brands and agencies, in a TVC for First Choice credit cards by Leo Burnett Thailand.

Oct 29, 2021

TBWA wins Grand Effie in Hong Kong

The agency also led in the metal tally, with five awards. See the full winner list and photos from the event.

Jul 8, 2021

Tide washes away goodwill with an insulting and strategically braindead ad

AD NUT's RANT OF THE WEEK: In an India campaign by Leo Burnett, the detergent not only scolds parents but also falsely positions (or actually, fails to position) itself as a solution to their time woes.