JAT Paints of Sri Lanka has launched a line of paints made from pigments that are derived from dried flower petals. The company suggests the product could reduce waste from discarded temple flowers, which are plentiful in the country.
It takes 200 kilograms of dried flowers to make 50 litres of paint, and JAT plans to launch a public campaign to collect discarded flowers. Leo Burnett Sri Lanka came up with the 'Petal Paints' concept.
The paints pay homage to Sri Lanka’s rich heritage of temple art, according to JAT Paints. While many temple murals are faded, the paint available in the market is not always a good match for the colours and textures of the original murals. A pilot project using the new paints to restore faded murals and create new murals is underway at a temple (Sri Sudarmarama Poorana Maha Viharaya, Ganegama, Akuressa), and will be unveiled to the public soon, according to the company.
The initial colors in the range are Lotus Red, Pigeonwing Blue, Trumpet Yellow, Marigold Orange and Temple Flower White.
 Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame. |
