JAT Paints of Sri Lanka has launched a line of paints made from pigments that are derived from dried flower petals. The company suggests the product could reduce waste from discarded temple flowers, which are plentiful in the country.
It takes 200 kilograms of dried flowers to make 50 litres of paint, and JAT plans to launch a public campaign to collect discarded flowers. Leo Burnett Sri Lanka came up with the 'Petal...
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