Faaez Samadi
Aug 6, 2019

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

Fairy Meadows national park, one of Pakistan's increasingly popular tourist destinations.

On paper it’s a no brainer for any brand. A steadily growing economy in one of the world’s most populous countries. More than 200 million potential consumers, around half of whom are under 30, upwardly mobile and like spending their spare cash. As with many of its emerging Asian counterparts, the shift to digital is fast occurring, with few legacy systems to slow this down.

What country is this, you ask Ah. This is where...

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