Faaez Samadi
Feb 8, 2018

Mobile video ad market soars in Southeast Asia: InMobi

TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.

Mobile video ad market soars in Southeast Asia: InMobi
See more Top of the Charts

Mobile video ad spend grew a colossal 250% year-on-year across Southeast Asia in 2017, according to a new study from mobile adtech player InMobi.

The company’s “State of Mobile Video Advertising” in Southeast Asia report analysed data across its network for the whole of last year. Among other key highlights is that Southeast Asians consumed 230% more ads via mobile devices than they did in 2016, and that of those, 27% were retail related.

InMobi also found that SDK-integrated ad inventories are very much the norm now, and that Southeast Asia delivers 91% video viewability rate, almost twice the MOAT benchmark of 49.2%.

APAC in total eclipsed all other regions regarding mobile video ad spend growth, with a 250% hike in Southeast Asia alone.
 
Mobile video continues to exert its dominance as the medium of choice for consuming ads in Southeast Asia.
 
Indonesia's rapid growth continues apace with it becoming the 4th-largest mobile ad market in the world.
 
InMobi finds that SDK-integrated ad inventories lead to 5x better CTRs than API-based inventory.
 
Southeast Asia mobile video ads are almost twice the MOAT benchmark for viewabiity, meaning solid ROI and efficiency for advertisers.
 
See more Top of the Charts

 

Related Articles

Just Published

9 hours ago

Unilever and Nestlé commit to voluntary green ...

UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.

11 hours ago

Haymarket launches new global brand Performance ...

New title will be 'source of truth' for fast-growing digital sector.

16 hours ago

Campaign360 2021: Continuing coverage

Our editors share memorable quotes and other highlights from Campaign 360 2021, taking place May 4 through 6 at www.campaign360.asia.

17 hours ago

The complex way forward to respecting privacy in ...

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.