Faaez Samadi
Feb 8, 2018

Mobile video ad market soars in Southeast Asia: InMobi

TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.

Mobile video ad market soars in Southeast Asia: InMobi
See more Top of the Charts

Mobile video ad spend grew a colossal 250% year-on-year across Southeast Asia in 2017, according to a new study from mobile adtech player InMobi.

The company’s “State of Mobile Video Advertising” in Southeast Asia report analysed data across its network for the whole of last year. Among other key highlights is that Southeast Asians consumed 230% more ads via mobile devices than they did in 2016, and that of those, 27% were retail related.

InMobi also found that SDK-integrated ad inventories are very much the norm now, and that Southeast Asia delivers 91% video viewability rate, almost twice the MOAT benchmark of 49.2%.

APAC in total eclipsed all other regions regarding mobile video ad spend growth, with a 250% hike in Southeast Asia alone.
 
Mobile video continues to exert its dominance as the medium of choice for consuming ads in Southeast Asia.
 
Indonesia's rapid growth continues apace with it becoming the 4th-largest mobile ad market in the world.
 
InMobi finds that SDK-integrated ad inventories lead to 5x better CTRs than API-based inventory.
 
Southeast Asia mobile video ads are almost twice the MOAT benchmark for viewabiity, meaning solid ROI and efficiency for advertisers.
 
See more Top of the Charts

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Cannes Lions 2024: Must-see Grand Prix winning work ...

Dive into a week of creativity as we round up the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.

8 hours ago

Calls grow in Australia for restrictions on ...

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

8 hours ago

Creative Minds: Jass Sin Lee on her future tattoos ...

The senior art director at Havas Malaysia originally thought she'd be saving lives as a doctor, but now instead spends her days saving JPEGs and PDFs.

9 hours ago

APAC media new-biz rankings: Mindshare makes ...

PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.