Staff Reporters
Aug 18, 2020

Women to Watch 2020: Vasuta Agarwal, InMobi

From founding staff to leading one of the biggest growth markets for InMobi within eight years, Vasuta Agarwal's career is a steep upward trajectory.

Women to Watch 2020: Vasuta Agarwal, InMobi
SEE ALL OF THE 2020 WOMEN TO WATCH
Exceptional female talent from the APAC marcomms industry 

Vasuta Agarwal

Senior vice president and managing director APAC
InMobi
India

One needs only to look at Vasuta Agarwal’s steep career growth at InMobi from one of the founding staff to SVP and MD of Asia-Pacific within a span of eight years to see proof of her talent and leadership skills.

Agarwal, who spent more than two years in strategy consulting at McKinsey, joined InMobi in 2012 when she worked closely with the founders to solve early-stage growth challenges across various markets and functions. She then set up the online and inside sales business for InMobi from scratch, growing it five-fold in the span of a year. In her next role role as VP for business development she led the global partner management team, responsible for account management and revenue growth of all key supply-side relationships across North America, LATAM, Europe and Asia Pacific. In some markets the publisher network doubled under her leadership. 

Most recently, Agarwal was promoted to MD of Asia-Pacific in April last year, which sees her manage a team of 150 people across 10 offices. Since she took up the role, APAC, which contributes 20-25% of the business’ revenue globally, has emerged as one of the biggest growth markets for InMobi. Under her leadership, the InMobi Group has doubled its investment in personnel, marketing and regional presence across APAC. She has orchestrated several strategic partnerships for the business, including with WPP and Microsoft Advertising (Bing) in India and Unilever/ GroupM in Southeast Asia, and has doubled InMobi’s investment in personnel, marketing and regional presence across APAC

Agarwal is on multiple industry bodies including the Board of Directors of the Mobile Marketing Association and the IAMAI AI/ Big Data committee. She is also a champion of women leadership and initiatives for mentoring young female professionals with Pink Ladder and the SheLeads Annual Summit.

SEE ALL OF THE 2020 WOMEN TO WATCH
Exceptional female talent from the APAC marcomms industry 

 

Related Articles

Just Published

11 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

11 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

11 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

11 hours ago

Arthur Sadoun interview: Publicis’ ‘profound ...

CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.