Staff Reporters
Aug 18, 2020

Women to Watch 2020: Vasuta Agarwal, InMobi

From founding staff to leading one of the biggest growth markets for InMobi within eight years, Vasuta Agarwal's career is a steep upward trajectory.

Women to Watch 2020: Vasuta Agarwal, InMobi
SEE ALL OF THE 2020 WOMEN TO WATCH
Exceptional female talent from the APAC marcomms industry 

Vasuta Agarwal

Senior vice president and managing director APAC
InMobi
India

One needs only to look at Vasuta Agarwal’s steep career growth at InMobi from one of the founding staff to SVP and MD of Asia-Pacific within a span of eight years to see proof of her talent and leadership skills.

Agarwal, who spent more than two years in strategy consulting at McKinsey, joined InMobi in 2012 when she worked closely with the founders to solve early-stage growth challenges across various markets and functions. She then set up the online and inside sales business for InMobi from scratch, growing it five-fold in the span of a year. In her next role role as VP for business development she led the global partner management team, responsible for account management and revenue growth of all key supply-side relationships across North America, LATAM, Europe and Asia Pacific. In some markets the publisher network doubled under her leadership. 

Most recently, Agarwal was promoted to MD of Asia-Pacific in April last year, which sees her manage a team of 150 people across 10 offices. Since she took up the role, APAC, which contributes 20-25% of the business’ revenue globally, has emerged as one of the biggest growth markets for InMobi. Under her leadership, the InMobi Group has doubled its investment in personnel, marketing and regional presence across APAC. She has orchestrated several strategic partnerships for the business, including with WPP and Microsoft Advertising (Bing) in India and Unilever/ GroupM in Southeast Asia, and has doubled InMobi’s investment in personnel, marketing and regional presence across APAC

Agarwal is on multiple industry bodies including the Board of Directors of the Mobile Marketing Association and the IAMAI AI/ Big Data committee. She is also a champion of women leadership and initiatives for mentoring young female professionals with Pink Ladder and the SheLeads Annual Summit.

SEE ALL OF THE 2020 WOMEN TO WATCH
Exceptional female talent from the APAC marcomms industry 

 

Related Articles

Just Published

2 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

3 hours ago

Baby Shark doo doo doo doo doo. LG Styler doo doo ...

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

5 hours ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

5 hours ago

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.