Emily Tan
Jul 18, 2017

Online video set for massive growth globally

As ever greater numbers adopt mobile video viewing, adspend in the sector will continue to see large hikes, said Zenith’s latest report.

Global online video viewing is expected to rise 20 percent this year, according to Zenith’s third annual online video forecast.

Consumers are spending an average of 47.4 minutes a day watching videos online, up from 39.6 minutes in 2016, the agency found. This will be driven by a 35 percent increase in mobile video watching to 28.8 minutes a day, versus the nearly flat 2 percent growth for fixed devices.

Zenith's report...

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