David Blecken
Jul 1, 2019

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

The international acclaim of Suntory products is likely to have raised its standing at home (Shutterstock)

JAPAN'S TOP 100 BRANDS

Just as Samsung continues to dominate the regional ranking, Panasonic still looks difficult to shake from atop the list of the top 100 brands in Japan. Apple remains close behind, but its premium status is likely to be holding it back somewhat against Panasonic’s mass appeal and highly diversified product lineup. Despite Japan’s level of advancement as a consumer market, Apple is not a brand that...

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