There are plenty of reasons to worry — consumer confidence is down, the economy is more shaky than it has been — but Japanese consumers are loyal, and the 2020 Olympics may perk things up.
Subtle changes in the top 10 reflect the power of premium and responsible positioning.
The automotive giant’s ‘mobility’ proposition seems to have been well received.
The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.
With Uber largely out of the picture, attention falls on two Southeast Asian success stories.
FedEx dominates regionally, but not in the biggest individual markets.
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