Nielsen
Jul 2, 2019

Economic hurdles push Japanese consumers to save, not spend

There are plenty of reasons to worry — consumer confidence is down, the economy is more shaky than it has been — but Japanese consumers are loyal, and the 2020 Olympics may perk things up.

JAPAN NIELSEN MARKET SNAPSHOT

Japan is the world’s third largest economy with nominal GDP of $US5.2 trillion in 2019, according to IMF estimates. However, the country is facing economic challenges, with GDP declining at 0.6% in the first quarter of 2019, coming off the back of a modest 1.3% growth last year during the same period. Coupled with this, inflation stands at just 0.7%, indicating weakening in the economy and an overall...

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