David Blecken
Jun 11, 2019

Local couriers stand up to global players

FedEx dominates regionally, but not in the biggest individual markets.

A FedEx van in Hong Kong, where the brand has been unable to beat China's SF Express in terms of perception. (Shutterstock)

CATEGORY ANALYSIS COURIER SERVICES

Like airlines, logistics brands have a difficult time achieving brand distinction, and the category isn’t subject to a great deal of movement at the top It’s been a two-horse race between FedEx and DHL since this survey began, with FedEx currently winning out regionally.

The US brand was the only courier service to make the top 100, sitting at 97, down from 80...

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