The company is also bringing its agency partners together in a blended team.
FedEx dominates regionally, but not in the biggest individual markets.
GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.
ASIA-PACIFIC - FedEx has launched a digital campaign targeting small and medium-sized businesses across key Asia-Pacific markets including Hong Kong, Singapore, Korea and Taiwan.
ASIA-PACIFIC - Aiming to identify with customers running small and medium enterprises, FedEx's latest regional campaign highlights the importance of its 17,000 employees in moving its business forward.
HONG KONG - BBDO has expanded the roles of two Guangzhou executives, JC Catibog, managing director, and Arthur Tsang, executive creative director, and will rechristen its Hong Kong and Guangzhou offices as BBDO South China following the departure of long-serving veteran Rick Doerr.
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