Byravee Iyer
Apr 24, 2014

FedEx makes a play for SMEs with APAC campaign

ASIA-PACIFIC - FedEx has launched a digital campaign targeting small and medium-sized businesses across key Asia-Pacific markets including Hong Kong, Singapore, Korea and Taiwan.

In one of the campaign's 30-second, animated videos, FedEx urges customers to worry less about paperwork and gain easy access to international documents and custom duty estimates. The brand's YouTube channel also carries local-language versions of the spots, such as these, in Korean

BBDO Proximity Asia is the agency behind the ‘Discover FedEx Solutions’ campaign, which runs until early May.

The campaign is fully integrated into digital channels including Facebook, YouTube, mobile and online publications. Pre-roll video, online banner advertisements and keyword search are driving viewership towards these channels, the company said in a press statement. FedEx has also rolled out a series of behind-the scene videos on Facebook that detail the making of the videos.

“The campaign comes in recognition of major changes in the marketplace,” said Malcolm Sullivan, VP, marketing and customer experience, FedEx APAC. “We have responded by creating a fully integrated digital campaign that reflects the changing digital behaviour of our customers.”

 

Topics

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.