Emily Tan
Dec 7, 2012

FedEx puts its people front and centre in new regional campaign

ASIA-PACIFIC - Aiming to identify with customers running small and medium enterprises, FedEx's latest regional campaign highlights the importance of its 17,000 employees in moving its business forward.

FedEx highlights its people as a reason to choose them
FedEx highlights its people as a reason to choose them

Taglined, "FedEx. Solutions Powered by People" the print and online campaign, which launched recently, is led by creative agency BBDO and media agency OMD. The campaign is also supported by a series of pages on the Fedex.com website. 

"Our people are our key points of differentiation in the marketplace, and we believe that our international networks, infrastructure, technology and processes are only as strong as the people that power them," said a spokesperson for FedEx. "This year’s campaign is designed to make a special appeal to small and medium customers because we believe they’re the future engines of worldwide growth."
"Logistics is nothing without teamwork," said Raj Subramaniam, senior vice-president, global marketing, FedEx Services.

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