Emily Tan
Dec 7, 2012

FedEx puts its people front and centre in new regional campaign

ASIA-PACIFIC - Aiming to identify with customers running small and medium enterprises, FedEx's latest regional campaign highlights the importance of its 17,000 employees in moving its business forward.

FedEx highlights its people as a reason to choose them
FedEx highlights its people as a reason to choose them

Taglined, "FedEx. Solutions Powered by People" the print and online campaign, which launched recently, is led by creative agency BBDO and media agency OMD. The campaign is also supported by a series of pages on the Fedex.com website. 

"Our people are our key points of differentiation in the marketplace, and we believe that our international networks, infrastructure, technology and processes are only as strong as the people that power them," said a spokesperson for FedEx. "This year’s campaign is designed to make a special appeal to small and medium customers because we believe they’re the future engines of worldwide growth."
 
"Logistics is nothing without teamwork," said Raj Subramaniam, senior vice-president, global marketing, FedEx Services.
 

Related Articles

Just Published

10 hours ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

10 hours ago

Uncle Tobys attacks green juices, reality TV ...

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

11 hours ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

11 hours ago

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.