BRAND HEALTH CHECK: The IPO-bound company’s bright orange branding is unique in a low-involvement category, but as it considers further expansion beyond its mainstays of Mainland China and Hong Kong, can it continue to stand out?
The campaign will be shown on traditional and digital media in Singapore, Malaysia, the Philippines, Thailand, Vietnam, Indonesia, Mexico and Brazil.
The AnyLogi platform provides integrated management of product inventory, payment confirmation, warehousing, storage, shipping and delivery, according to the company.
The company is also bringing its agency partners together in a blended team.
FedEx dominates regionally, but not in the biggest individual markets.
An alliance between OMD and Fusion gives clients exclusive access to the latter's e-tailing technologies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins