Jenny Chan 陳詠欣
Jul 6, 2017

OMD tackles payment pains with Hong Kong e-commerce firm

An alliance between OMD and Fusion gives clients exclusive access to the latter's e-tailing technologies.

OMD's Deric Wong and Fusion's Wally Wong

With this Fusion partnership, OMD Hong Kong clients such as McDonald's, Hasbro, PepsiCo, Wyeth Nutrition and MTR get exclusive access to Fusion's e-tailing technologies. These include online booking systems, electronic voucher redemptions, membership enrolment and delivery arrangement.
 
OMD, meanwhile, is meant to educate Fusion on the broader advertising ecosystem, marketers' needs, customer profiling, and retargeting in exchange for Fusion's retail capabilities. As part of the agreement, Fusion will...

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