Popup experiences in eight cities are part of an integrated campaign for the brand, which says it's growing at a "phenomenal rate" in the country.
The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.
Subtle changes in the top 10 reflect the power of premium and responsible positioning.
Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.
One of Japan’s top drinks companies capitalised on a new health benefit labeling regime to bolster demand for nonalcoholic beverages
The Japanese brand's bold brand identity unites ancient tradition and futuristic optimism. And it has a great origin story.
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