3 days ago

Asia-Pacific Power List 2024: Loretta Lee, Asahi

Over the last year, Lee has spearheaded the global rebranding of Asahi's premier brand in Asia, focusing on commercially-driven innovations to unlock new growth potential.

May 12, 2024

Peroni Nastro Azzurro launches global creative review

The process is being handled by AAR.

Mar 11, 2024

Asahi International in talks with creative agencies

The process is being supported by pitch consultancy AAR.

Sep 14, 2022

Asahi Super Dry reviews global creative account

It is working with The Observatory International in London.

Jul 28, 2020

Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign

Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.

Mar 12, 2020

Asahi Super Dry introduces UK to concept of 'karakuchi'

Popup experiences in eight cities are part of an integrated campaign for the brand, which says it's growing at a "phenomenal rate" in the country.