Mar 12, 2020

Asahi Super Dry introduces UK to concept of 'karakuchi'

Popup experiences in eight cities are part of an integrated campaign for the brand, which says it's growing at a "phenomenal rate" in the country.

Jan 29, 2020

Asahi Super Dry picks Mcgarrybowen as first global agency

The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.

Jul 1, 2019

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

Nov 9, 2018

A surreal invitation to drink Asahi Super Dry

Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.

Aug 11, 2016

How Asahi found favour among women with a 'healthy' highball mocktail

One of Japan’s top drinks companies capitalised on a new health benefit labeling regime to bolster demand for nonalcoholic beverages

Mar 6, 2014

Asian Champions of Design: Asahi

The Japanese brand's bold brand identity unites ancient tradition and futuristic optimism. And it has a great origin story.