Subtle changes in the top 10 reflect the power of premium and responsible positioning.
Together with global insights firm Nielsen, Campaign Asia-Pacific today released rankings of the top brands in Japan, Taiwan and Thailand. This completes this year's slate of brand rankings in 13 APAC markets, published as part of our exclusive Asia's Top 1000 Brands report.
In the 1960s, a Japanese comedian walked onstage and said “Okyaku-sama wa Kami-sama desu” お客様は神様です (customers are God). The comment stuck and has since been used as a signature phrase in many businesses.
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