Japan

View Japan's Top 100 brands for 2020, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Japan’s top 100: Global brands muscle in on traditional names

ASIA'S TOP 1000 BRANDS: Panasonic remains tops, but greater marketing power and localised products are helping multinationals displace more complacent local brands.

Japan’s top local brands: Toyota, Sony still tops but retailers surge

ASIA's TOP 1000 BRANDS: Uniqlo steals third spot while Muji and Aeon are among the biggest local gainers.

Global food and beverage giants nibble away at Japanese brands

ASIA's TOP 1000 BRANDS: To meet changing lifestyles, multinationals are adding healthier portions of adspend, marketing strategy and product innovation to their recipe for success.

Japanese consumer market faces strong headwinds

ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.

Japan Rankings