Subtle changes in the top 10 reflect the power of premium and responsible positioning.
The Globalist in Japan is a regular column discussing Japanese marketing from an international point of view. In this debut piece, John Woodward, chief strategy officer of McCann Worldgroup Japan, looks at the example of Sharp, which is now owned by Foxconn, to ask why companies don’t invest more in building their brands.
Prophet's David Brabbins offers two brand strategies for the new owners of Sharp to consider.
CHINA - With Beijing and Shanghai’s notoriously bad air pollution making international headline news, should brands begin incorporating the issue into their marketing strategies?
ASIA-PACIFIC - Beleaguered consumer-electronics company Sharp believes it is achieving a financial turnaround. Now the brand positioning needs some attention, according to industry experts.
WE Marketing Group has rolled out a new ad campaign for Sharp Quattron TV, claiming that existing LCD TV sets are out of date and should be viewed as museum pieces only.
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