Sep 11, 2023

Major Japanese brands re-evaluate ad deals with scandal-hit Johnny & Associates

Japan's biggest boyband agency has admitted that its late founder sexually abused young aspiring stars decades after the allegations against him first emerged, forcing major Japanese brands to re-evaluate their existing ad contracts with the company.

Jul 1, 2019

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

May 29, 2018

Coke positions its first alcoholic drink as lemon sour for picky people

Can chu-hi in a can be high class? Lemondo thinks it can.

Oct 8, 2015

Kirin to introduce Line-connected photographic vending machines

TOKYO – Kirin has unveiled a vending machine developed alongside Line and Intel that takes novelty photos of customers and uploads them directly to their Line accounts.

Feb 23, 2015

Engagement Meter: Brands ring in the new year

Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.

Jul 4, 2013

Jackie Chan and Kirin make a man's kung-fu dreams come true

JAPAN - Since the start of the year, Kirin's non-malt beer brand Nodogoshi-Nama has been working with Dentsu to make the dreams of the everyday Japanese citizen come true.