Sep 1, 2023

Anne Hathaway is Shiseido’s new global brand ambassador

The 40-year-old Oscar-winning actor will promote the Japanese beauty brand's “Potential has no age” mantra.

Mar 29, 2022

How Shiseido created an integrated retail store experience in Hong Kong

The skincare and cosmetics brand managed to increase engagement around its new product despite reduced physical footfall, earning it a Grand Prix at the 2022 Event Marketing Awards.

Jan 20, 2022

Despite recent controversies, aesthetic diversity seen as growing C-beauty China trend in 2022

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

Jan 28, 2021

Innovation and speed keep Shiseido afloat

The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.

Jun 29, 2020

Asia-Pacific Power List 2020: Naomi Yamamoto, Shiseido

Innovative and experimental creative work has kept Shiseido's marketing a cut above most other beauty brands, returning in-house creative chief Yamamoto to our list.