shiseido

Jan 28, 2021

Innovation and speed keep Shiseido afloat

The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.

Jun 29, 2020

Asia-Pacific Power List 2020: Naomi Yamamoto, Shiseido

Innovative and experimental creative work has kept Shiseido's marketing a cut above most other beauty brands, returning in-house creative chief Yamamoto to our list.

Feb 11, 2020

Despite virus woes, Japanese brands face globalisation imperative

Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.

Dec 11, 2019

Shiseido and R/GA bring people face-to-face with ageing

An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.

Jul 1, 2019

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home

Subtle changes in the top 10 reflect the power of premium and responsible positioning.