shiseido
How Shiseido created an integrated retail store experience in Hong Kong
The skincare and cosmetics brand managed to increase engagement around its new product despite reduced physical footfall, earning it a Grand Prix at the 2022 Event Marketing Awards.
Despite recent controversies, aesthetic diversity seen as growing C-beauty China trend in 2022
SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.
Innovation and speed keep Shiseido afloat
The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.
2020 Power List: Finding purpose in 2020: Shiseido, HP, Jollibee and Jio Creative Labs
[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
Asia-Pacific Power List 2020: Naomi Yamamoto, Shiseido
Innovative and experimental creative work has kept Shiseido's marketing a cut above most other beauty brands, returning in-house creative chief Yamamoto to our list.
Despite virus woes, Japanese brands face globalisation imperative
Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.
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