12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
Subtle changes in the top 10 reflect the power of premium and responsible positioning.
The automotive giant’s ‘mobility’ proposition seems to have been well received.
The brand emerges as the most consistent performer across the home-appliance categories.
Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
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