panasonic

Jul 23, 2019

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

Jul 1, 2019

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

Jul 1, 2019

Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic

The automotive giant’s ‘mobility’ proposition seems to have been well received.

Jun 11, 2019

For keeping Asia cool, clean, fed and well-groomed, Panasonic stands out

The brand emerges as the most consistent performer across the home-appliance categories.

Jun 11, 2019

Top Japanese auto brands hold lead over luxury, Asian rivals

Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.

Jun 11, 2019

Stanchart falls behind other banks, AIA finishes first in insurers

A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.