CATEGORY ANALYSIS HOME APPLIANCES
The home appliance categoryencompassing air-conditioners, washing machines, rice cookers, vacuums, hair dryers, irons and moreis a competitive space where no one brand really dominates.
However, Panasonic emerges as the most consistent performer across the category, taking the top spot in the ranking of kitchen-appliance brands and second place in the other three sub-categories that make up the home-appliance category in our survey air...
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