Appointment follows a three-way competitive pitch.
One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
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