philips

May 2, 2021

Philips drops incumbent Dentsu from global agency review

Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.

Jan 15, 2021

Philips puts $300 million global integrated account up for bid

The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.

Sep 16, 2020

DAN retains Philips account, scores APAC commerce scope

The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.

Oct 15, 2019

How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

Jun 11, 2019

For keeping Asia cool, clean, fed and well-groomed, Panasonic stands out

The brand emerges as the most consistent performer across the home-appliance categories.

Jun 11, 2019

Top Japanese auto brands hold lead over luxury, Asian rivals

Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.