The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
The brand emerges as the most consistent performer across the home-appliance categories.
Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
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