philips
Philips drops incumbent Dentsu from global agency review
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
Philips puts $300 million global integrated account up for bid
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
DAN retains Philips account, scores APAC commerce scope
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
For keeping Asia cool, clean, fed and well-groomed, Panasonic stands out
The brand emerges as the most consistent performer across the home-appliance categories.
Top Japanese auto brands hold lead over luxury, Asian rivals
Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
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