OMG will start work on the Philips Domestic Appliances account from April 1st.
Appointment follows a three-way competitive pitch.
One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
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