CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
The brand emerges as the most consistent performer across the home-appliance categories.
Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.
Philips officially opened its new Asean Pacific headquarters in Singapore yesterday. Located in Toa Payoh, where Philips has been based since 1972, the 38,000-square-metre office building is designed to foster collaboration and co-creation with healthcare stakeholders. Aside from serving as the company's HQ, it also contains spaces designed to simulate medical scenarios, provide technology training on healthcare equipment such as MRI machines and host consumer-oriented events like product launches and cooking classes.
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