philips

Nov 23, 2022

Philips Domestic Appliances appoints creative agency

Appointment follows a three-way competitive pitch.

May 25, 2021

Philips wraps global review, picks Omnicom for creative, media and comms

One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.

May 2, 2021

Philips drops incumbent Dentsu from global agency review

Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.

Jan 15, 2021

Philips puts $300 million global integrated account up for bid

The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.

Sep 16, 2020

DAN retains Philips account, scores APAC commerce scope

The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.

Oct 15, 2019

How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.