suntory

Jul 1, 2019

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

May 29, 2018

Coke positions its first alcoholic drink as lemon sour for picky people

Can chu-hi in a can be high class? Lemondo thinks it can.

Sep 12, 2017

How millennial norms dictate what advertisers can and can’t do

In Japan, the younger generation’s critical filter is increasingly regulating how brands target consumers of all demographics.

May 22, 2017

Attack mutant face or drink this buy

An everyman's epic bad day plays out in reverse to mark the launch of a new drink in Indonesia.

Apr 26, 2017

Moving Suntory tribute is uncharacteristically light on product shots

Boss coffee built a commentary around professional commitment and friendship.

Feb 21, 2017

Kapow! Judo star fights fruit in noisy Suntory ad

The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.