Emily Tan
Nov 22, 2012

Asia’s marketers willing but not able to implement digital marketing: Adobe

ASIA-PACIFIC - While marketers in Asia-Pacific are optimistic and keen on digital marketing, most organisations lack the talent and right organisational alignment to act on these ambitions, according to a study by Adobe in partnership with the CMO Council.

CMOs in Asia lack resources and talent to carry out ambitions

The Asia-Pacific Digital Marketing Performance Dashboard was based on an online quantitative survey of 295 senior marketers across the region. In addition, the CMO Council interviewed 23 brand leaders from companies including Toyota, 20th Century Fox, Tupperware, Citi Group, Cigna, Nokia, and Yahoo, among many others. The surveys and interviews were conducted through the second and third quarters of 2012.

“In terms of mindset, Asian marketers are very positive about digital marketing, said Mark...

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