![CMOs in Asia lack resources and talent to carry out ambitions](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fCMO_digital_campaignasia.jpg&h=570&w=855&q=100&v=20170226&c=1)
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ASIA-PACIFIC - While marketers in Asia-Pacific are optimistic and keen on digital marketing, most organisations lack the talent and right organisational alignment to act on these ambitions, according to a study by Adobe in partnership with the CMO Council.
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