Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.
ASIA-PACIFIC - New research from the CMO Council and Adobe shows that digital marketing has matured in Asia, but CMOs still need to take things a step further to impact the customer experience and content development at the digital level.
ASIA-PACIFIC - According to new research from the CMO Council, marketers are finding it hard to build a business case for digital marketing, and only 7 per cent see data as a clear competitive advantage.
ASIA-PACIFIC - According to research from CMO Council, marketers in the Asia-Pacific understand the value of digital, but no country is taking full advantage of the opportunities.
ASIA-PACIFIC - While marketers in Asia-Pacific are optimistic and keen on digital marketing, most organisations lack the talent and right organisational alignment to act on these ambitions, according to a study by Adobe in partnership with the CMO Council.
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