Adrian Peter Tse
Nov 3, 2014

CMOs in Asia need to 'speak up', address digital skills gap

ASIA-PACIFIC - According to research from CMO Council, marketers in the Asia-Pacific understand the value of digital, but no country is taking full advantage of the opportunities.

According to Liz Miller, Senior Vice President, CMO Council, who heads up research in a team of 12 in California, “inflated optimism” is getting marketers in the region excited about the prospects of digital marketing and leveraging data but “scepticism” is holding back actual follow through beyond basic measurement practises. The challenge of demonstrating the value of digital is holding back advancement, creating a self-perpetuating cycle.

Miller's comments are based on a joint survey by...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

VMLY&R Malaysia head steps down
14 hours ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

CMOs need to muscle in on digital transformation, Forrester says
18 hours ago

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

Called Pat? Get free stuff
19 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.