marketers

Apr 20, 2021

Initiative Australia sees massive market for legal cannabis

The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its opportunities for marketers.

Mar 31, 2021

Guy Kawasaki's 10-point pandemic prescription for marketers

The brand evangelist lists measures for brands—ranging from durability to shelving under-performing businesses and products—to survive as the pandemic rattles on.

Oct 30, 2020

WFA launches Asian Marketing Leaders Program for aspiring regional CMOs

Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.

Aug 26, 2020

Why nearly half of marketers are unhappy with their brand’s COVID-19 response

Those that had a well-developed brand purpose before the crisis and were ready to speak up, found attentive audiences ready to listen and react, but less resilient brands have some ground to make up.

Jul 24, 2020

Nine points for marketers to ponder from Digital 2020

The latest edition of We Are Social's expansive report provides some key cues on the evolution of both technology and social media for adland.

Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.