In the metaverse, users will have complete ownership of their assets, and this will transform ecommerce, as NFTs and blockchain ecosystem will pave the way for new forms of transactions and digital property.
Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
In addition, nearly 70% of APAC marketers say they will consider bringing all media investment in-house, according to research from Kepler.
Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.
Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one.
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