Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.
Those that had a well-developed brand purpose before the crisis and were ready to speak up, found attentive audiences ready to listen and react, but less resilient brands have some ground to make up.
The latest edition of We Are Social's expansive report provides some key cues on the evolution of both technology and social media for adland.
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins