marketers

May 27, 2022

Tips for marketers to tap the emerging metacommerce market

In the metaverse, users will have complete ownership of their assets, and this will transform ecommerce, as NFTs and blockchain ecosystem will pave the way for new forms of transactions and digital property.

Mar 30, 2022

Healthcare marketers won’t be left behind in the metaverse

Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.

Jan 25, 2022

Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast

The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.

Dec 1, 2021

Two-thirds of marketers say media agencies lack the technical expertise they need

In addition, nearly 70% of APAC marketers say they will consider bringing all media investment in-house, according to research from Kepler.

Nov 22, 2021

Where is it written that marketers must write better briefs?

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.

Nov 17, 2021

Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one.