marketers
APAC CMOs hunt for new help
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
How 5G will affect marketing communications
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
Marketers still slow to improve CX
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
Is it time to stop hating the procurement department?
They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.
Techies and marketers now speaking the same language: Expedia CMO
Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
What CMOs are thinking in Cannes
As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
