The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have.
Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.
In the metaverse, users will have complete ownership of their assets, and this will transform ecommerce, as NFTs and blockchain ecosystem will pave the way for new forms of transactions and digital property.
Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
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