The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its opportunities for marketers.
The brand evangelist lists measures for brands—ranging from durability to shelving under-performing businesses and products—to survive as the pandemic rattles on.
Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.
Those that had a well-developed brand purpose before the crisis and were ready to speak up, found attentive audiences ready to listen and react, but less resilient brands have some ground to make up.
The latest edition of We Are Social's expansive report provides some key cues on the evolution of both technology and social media for adland.
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
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