Staff Reporters
Nov 30, 2012

Adobe marketing head Phibbs moving to EMEA

HONG KONG - Adobe Systems has promoted Mark Phibbs, currently senior director of marketing, Asia-Pacific, to vice-president of marketing for the EMEA (Europe, Middle East and Africa) region.

Adobe marketing head Phibbs moving to EMEA

The company has an internal replacement for Asia-Pacific lined up but will not announce the appointment until early next year, according to a spokesperson.

Phibbs, who held the position for eight years, will relocate from Sydney to London in January.  

The company said that during Phibbs’ tenure, the region consistently delivered the fastest growth rates  for Adobe globally. Phibbs, who has also held senior roles at Microsoft and IBM, led an "innovative marketing culture" within Adobe and was responsible for key programs including the pilot of a subscription model that became the foundation for the company’s cloud-based Creative Cloud Membership, the company said.

Phibbs expressed pride at creating "a culture of high performance and strong results in such a fast-paced and impressive region” and looks forward to a "whole new set of challenges and opportunities” in the EMEA region.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Asia-Pacific Power List 2024: Gaurav Gupta, ...

Gupta takes an “outside-in” approach to well-entrenched local brands, leveraging purpose-driven marketing to change social norms while capturing market share.

4 hours ago

Ready-to-deploy tools: The secret to engaging Gen Z

Executives at CONTEN.T suggest how brands can leverage creative tech, data unification, and first-party insights to engage Gen Z consumers.

5 hours ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

5 hours ago

What the Microsoft-CrowdStrike outage means for ...

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?