adobe

May 27, 2020

Behind-the-scenes on converting a huge physical event to a virtual one

The VP of experience marketing at Adobe gives insight on how the company converted its annual Las Vegas Summit into an online event.

Feb 7, 2020

CX leaders thrice as likely to exceed business goals: Adobe/Econsultancy report

From being a fringe benefit to marketers a decade ago, customer experience has become a mission-critical asset, according to Adobe and Econsultancy's Experience Index 2020 Digital Trends report.

Apr 17, 2019

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

Aug 24, 2018

Diversity advocate, HP marketing lead Lucio heads to Facebook

Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.

Aug 16, 2018

Investments in customer experience bear fruit across the board: Research

The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.