adobe

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Marketers still slow to improve CX
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Apr 17, 2019

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

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Diversity advocate, HP marketing lead Lucio heads to Facebook
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Aug 24, 2018

Diversity advocate, HP marketing lead Lucio heads to Facebook

Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.

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Investments in customer experience bear fruit across the board: Research
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Aug 16, 2018

Investments in customer experience bear fruit across the board: Research

The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.

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Adobe acquires ecommerce provider Magento
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May 23, 2018

Adobe acquires ecommerce provider Magento

Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.

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APAC marketers most likely to embrace AI: Econsultancy
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Mar 12, 2018

APAC marketers most likely to embrace AI: Econsultancy

TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.