The VP of experience marketing at Adobe gives insight on how the company converted its annual Las Vegas Summit into an online event.
From being a fringe benefit to marketers a decade ago, customer experience has become a mission-critical asset, according to Adobe and Econsultancy's Experience Index 2020 Digital Trends report.
Campaign and Adobe invite creative professionals to take our survey on the value of creativity
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.
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