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Marketers still slow to improve CX
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
Diversity advocate, HP marketing lead Lucio heads to Facebook
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
Investments in customer experience bear fruit across the board: Research
The good news: Experience-focused brands perform better on a wide range of metrics. The bad news: Only 29% of companies in APAC qualify.
Adobe acquires ecommerce provider Magento
Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.
APAC marketers most likely to embrace AI: Econsultancy
TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.
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