AI will be used to deliver select highlights from live broadcasts to consumers.
Colleagues praise 'advertising industry legend' and 'dear friend' after his death at 62.
The tie-up will allow both companies to enhance their in-game campaign offerings.
The activation was created by London metaverse studio Karta.
Brands are overlooking a lucrative audience, according to CreativeX.
Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
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