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Aug 20, 2023
Majority of advertisers set to invest in programmatic as cookie dies
Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
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Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.