Niall Hogan

Mar 16, 2023

As cookies and IDs are phased out, advertising will ...

Ogury's APAC MD explains why advertisers should use persona-based groups rather than personalised advertising in a cookieless future.

Mar 16, 2017

Brand safety on a global scale and in real-time

A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.

Feb 6, 2017

Viewability, while crucial, is not enough

P&G's call to action on digital advertising signals needed changes on viewability and transparency. Niall Hogan of Integral Ad Science offers four more factors the industry should be focusing on.