Niall Hogan
Mar 16, 2017

Brand safety on a global scale and in real-time

A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.

It’s become all-too-familiar for digital ads to appear next to unsavoury content on the web. Just last week, The Straits Times ran an article highlighting ads for Singapore brands seen on incendiary websites. The article mentions that online display and video ads of some of Singapore’s biggest government agencies, banks, telecommunications companies, and airlines had been featured on sites that promoted hate speech andor were deemed unsafe.

When contacted, most of the...

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