brand safety

Nov 29, 2022

Elon Musk slams Apple for pulling ad spend from Twitter

Elon Musk also accused Apple of threatening to remove Twitter from the App Store.

Nov 29, 2022

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

Nov 13, 2022

What's going on at Twitter and what can brands do about it?

The proliferation of fake accounts amid verification changes has put brands in a difficult spot.

Nov 11, 2022

A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet

Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.

Nov 11, 2022

Nintendo, Apple, Valve among impersonated brands on Twitter

Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.

Nov 2, 2022

Corporate crisis: The new PR norm in China

The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.