brand safety
Indonesia poses the world's highest brand risk for digital advertisers
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
Brands spent at least $235 million on disinformation sites last year
DoubleVerify report shows disinformation and hate speech spiked in 2020.
WPP and TikTok partner on brand safety and ad innovation
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
Facebook tests topic exclusions for brands
The brand safety update will allow advertisers to block content associated with broad topics such as “crime and tragedy” or “news and politics.”
Brand safety is a social media issue, and it always will be
Research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher. So why can’t our industry, asks a UK news publishing marketer.
DoubleVerify refines brand suitability controls
New solution will allow advertisers to determine brand risk in tiers, based on both content type and topic.
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