Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.
Media agencies across IPG, Omnicom, WPP, Dentsu, MDC and more are coming together.
The BBC claims its bets on contextual programmatic have paid off.
The tech giants' scale and influence continue to draw critical attention, with Facebook under renewed scrutiny for its data practices. Yet few marcomms leaders dare to challenge them directly.
Scraping, cloaking, tricking for clicks and installing malware among the nefarious activities that provoked removal.
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