brand safety
TikTok lets brands avoid violence and gambling with new safety tools
Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
Want to reach women? Put your brand safety fears aside
To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.
2024 Indonesian general election: How advertisers can navigate an unpredictable cultural climate
As Indonesians head to the polls today, IAS' Megan Reichelt urges marketers to be aware of why safeguarding their brand during election cycles and times of uncertainty is becoming more and more imperative.
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Google has been quietly running brands' search ads through problematic websites, report claims
A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.
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How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
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