brand safety

Mar 15, 2023

TAG study sees progress in limiting invalid traffic, including in China

TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.

Mar 13, 2023

Is Bondee a brand safety red flag?

Bondee's epic rise has been fraught with data privacy issues. Should the app be part of a marketer's strategy?

Nov 29, 2022

Elon Musk slams Apple for pulling ad spend from Twitter

Elon Musk also accused Apple of threatening to remove Twitter from the App Store.

Nov 29, 2022

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

Nov 13, 2022

What's going on at Twitter and what can brands do about it?

The proliferation of fake accounts amid verification changes has put brands in a difficult spot.

Nov 11, 2022

A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet

Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.