brand safety
WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
Improving ad standards means investing in them: GroupM
The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.
Holding companies put competition aside to launch brand safety bureau in US
Media agencies across IPG, Omnicom, WPP, Dentsu, MDC and more are coming together.
Premium has been redefined in programmatic: BBC
The BBC claims its bets on contextual programmatic have paid off.
Facebook and Google under fire: who will rein in the duopoly?
The tech giants' scale and influence continue to draw critical attention, with Facebook under renewed scrutiny for its data practices. Yet few marcomms leaders dare to challenge them directly.
Google took down 3.2 billion 'bad ads' last year
Scraping, cloaking, tricking for clicks and installing malware among the nefarious activities that provoked removal.
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