Elon Musk also accused Apple of threatening to remove Twitter from the App Store.
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
The proliferation of fake accounts amid verification changes has put brands in a difficult spot.
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.
The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.
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