brand safety
WPP and TikTok partner on brand safety and ad innovation
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
Facebook tests topic exclusions for brands
The brand safety update will allow advertisers to block content associated with broad topics such as “crime and tragedy” or “news and politics.”
Brand safety is a social media issue, and it always will be
Research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher. So why can’t our industry, asks a UK news publishing marketer.
DoubleVerify refines brand suitability controls
New solution will allow advertisers to determine brand risk in tiers, based on both content type and topic.
In the post-cookie world, context, sentiments and emotions can better target ads
As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.
Exclusive: An inside look at how TikTok is cosying up to agencies
TikTok is hoping to gain the favour of agency holding groups as it looks to nurture a portfolio of loyal backers in the face of corporate and political challenges. But are agencies on board?
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