brand safety
Elon Musk slams Apple for pulling ad spend from Twitter
Elon Musk also accused Apple of threatening to remove Twitter from the App Store.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
What's going on at Twitter and what can brands do about it?
The proliferation of fake accounts amid verification changes has put brands in a difficult spot.
A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
Nintendo, Apple, Valve among impersonated brands on Twitter
Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.
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Corporate crisis: The new PR norm in China
The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.
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