brand safety
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
TAG study sees progress in limiting invalid traffic, including in China
TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.
Is Bondee a brand safety red flag?
Bondee's epic rise has been fraught with data privacy issues. Should the app be part of a marketer's strategy?
Elon Musk slams Apple for pulling ad spend from Twitter
Elon Musk also accused Apple of threatening to remove Twitter from the App Store.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
What's going on at Twitter and what can brands do about it?
The proliferation of fake accounts amid verification changes has put brands in a difficult spot.
A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
