The company also took action against Russian state-funded media.
In diverse SEA, marketers need to engage multiple audiences while still protecting their brands from harmful ad placement. One-size-fits-all approaches to brand safety are not up the challenge, writes Channel Factory’s MD for Southeast Asia.
Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author
For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
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