brand safety

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WFA issues data transparency manifesto supported by Unilever, Mars and Disney
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4 days ago

WFA issues data transparency manifesto supported by Unilever, Mars and Disney

Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.

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Improving ad standards means investing in them: GroupM
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Apr 18, 2018

Improving ad standards means investing in them: GroupM

The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.

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Holding companies put competition aside to launch brand safety bureau in US
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Apr 11, 2018

Holding companies put competition aside to launch brand safety bureau in US

Media agencies across IPG, Omnicom, WPP, Dentsu, MDC and more are coming together.

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Premium has been redefined in programmatic: BBC
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Apr 2, 2018

Premium has been redefined in programmatic: BBC

The BBC claims its bets on contextual programmatic have paid off.

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Facebook and Google under fire: who will rein in the duopoly?
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Mar 19, 2018

Facebook and Google under fire: who will rein in the duopoly?

The tech giants' scale and influence continue to draw critical attention, with Facebook under renewed scrutiny for its data practices. Yet few marcomms leaders dare to challenge them directly.

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Google took down 3.2 billion 'bad ads' last year
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Mar 15, 2018

Google took down 3.2 billion 'bad ads' last year

Scraping, cloaking, tricking for clicks and installing malware among the nefarious activities that provoked removal.

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