Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
DoubleVerify report shows disinformation and hate speech spiked in 2020.
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
The brand safety update will allow advertisers to block content associated with broad topics such as “crime and tragedy” or “news and politics.”
Research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher. So why can’t our industry, asks a UK news publishing marketer.
New solution will allow advertisers to determine brand risk in tiers, based on both content type and topic.
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