brand safety

May 5, 2022

Google blocked 3.4 billion ads and suspended 5.6 million accounts in 2021

The company also took action against Russian state-funded media.

Apr 11, 2022

Historical brand-safety tools no longer enough for today’s media planners

In diverse SEA, marketers need to engage multiple audiences while still protecting their brands from harmful ad placement. One-size-fits-all approaches to brand safety are not up the challenge, writes Channel Factory’s MD for Southeast Asia.

Mar 1, 2022

How Asian marketers can cope with ever-evolving threats to brand safety

Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author

Aug 24, 2021

Advertisers spend $2.6 billion on misinformation websites

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Apr 19, 2021

Indonesia poses the world's highest brand risk for digital advertisers

Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.