brand safety
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
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Ad industry pledges to uphold brand safety standards in SEA
The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety
Can Linda Yaccarino solve Twitter's brand safety problem?
The media veteran will need to satisfy concerns about content moderation to attract advertisers back to the platform, communications executives say.
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TAG study sees progress in limiting invalid traffic, including in China
TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.
Is Bondee a brand safety red flag?
Bondee's epic rise has been fraught with data privacy issues. Should the app be part of a marketer's strategy?
Elon Musk slams Apple for pulling ad spend from Twitter
Elon Musk also accused Apple of threatening to remove Twitter from the App Store.
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